On February 26, 2015 Google gave marketers incredible insight into changes they have planned for their search algorithms and the exact day they will go into effect. Specifically, they announced that on April 21, 2015 mobile search engine results pages (SERPs) will be impacted by the mobile-friendliness of a website.
Google wants to make it easier for people using mobile devices to access websites that have been optimized for use on that device. It is not long now until their algorithms for mobile search will shift to reflect this desire.
Google has given website owners forewarning about an impending change and the day the change will occur. As site owner’s head back to their site dashboards, here is what they should know about the importance of this announcement.
What Website Owners Should Expect
There are more than 1.5 billion mobile Internet users worldwide and roughly 80 percent of Internet users own a smartphone. If these numbers have not already encouraged you to take advantage of the growing trend of mobile search, then Google’s recent announcement should give you the final push you need.
When describing the effect these changes will have on mobile SERPs, the Google developers specifically said that there would be a "significant impact on search results." Google has encouraged website owners to take into account mobile users for a while now, hinting that they would be prioritized, but until recently it has been possible for websites to perform well without worrying too much about mobile optimization.
That will quickly change. Now site owners who have not taken steps to ensure that their sites are mobile-ready can expect to have their mobile rankings hit hard. For businesses receiving steady customers from Internet searches, this can result in a major drop in income.
Google has made this announcement early, so that sites have the opportunity to prepare. Remember that the goal of the search engine is to provide end users with the information they seek. If your site has valuable information that performs well because customers find you helpful, they want you to continue to rank well. They simply want to ensure that their users have an optimal experience no matter what device they use.
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